ASB MAGAZINE: Following the acquisition of Surfdome by UK online retail group, Internet Fusion Ltd, earlier this week there is more news for Surfdome with the announcement that they will power and administer the Magicseaweed store on a global scale going forward. Just last month it was announced that Magicseaweed had been acquired by Surfline, the same company behind www.buoyweather.com and www.fishtrack.com. According to the press release Magicseaweed has entered into an exclusive license agreement with Surfdome, Europe’s largest online surf retailer, to power and operate the Magicseaweed store on a global basis.
“Magicseaweed has always provided an efficient way for its users to investigate and purchase surf accessories and products” said Jeff Berg, CEO and Chairman of Magicseaweed’s parent company, Surfline.
“This agreement with Surfdome will enable Magciseaweed to continue to meet our user’s needs in a way that is both relevant to surfers, and under terms that align our interests.”
Jeff Berg Surfline CEO
The store customer experience will benefit from Surfdome’s highly efficient fulfillment capabilities and excellent customer care, and Surfdome’s significant infrastructure will enable the Magicseaweed Store to reach customers in new geographies as well as better support existing European customers.
“This is a great relationship for Surfdome and Magicseaweed,” said Surfdome Founder and Director, Justin Stone.
“Each party can focus on its core capabilities, whilst benefiting from each other’s strengths. Our suppliers have been very supportive of this partnership and customers will ultimately benefit from the range of products and service levels Surfdome is able to deliver.”
The Magicseaweed store will remain focused on selling core surf hardware like surfboards, fins, leashes, wetsuits and board bags, and carry core brands and exclusive product lines.
About MSW Headquartered in the UK, Magicseaweed provides forecasting and live reporting of over 4,000 beaches across the globe. Magicseaweed was founded in 2002 and has become one of the world’s leading online surf forecasting platforms, used by surfers and water sports enthusiasts in over 200 countries. Magicseaweed serves the key markets of North America, Europe and Australia, attracting some 2 million unique monthly users to its site to engage with its live wind, ocean buoy, HD webcam, hurricane tracker, and long range forecasting. Magicseaweed is owned by Surfline, the company behind www.surfline.com, www.buoyweather.com and www.fishtrack.com. For more information, visit www.magicseaweed.com.
About Surfdome Founded by Justin Stone in 2005, Surfdome grew rapidly from humble beginnings to being the leading board sports online retailer in Europe, serving more than 1 million customers a year. Shipping to over 60 countries across the world, Surfdome operates from both London and a 100,000 sq ft warehouse in Northamptonshire. A team of seasoned surf, snow and skate experts curate 300 of the world’s best brands and offer a first class experience, communicating with customers and delivering goods 7 days a week. Conscious of environmental impacts on our playgrounds at both the beach and the mountains, Surfdome committed early to sustainability and has now eliminated the equivalent of 1.2 million plastic bottles from their operations, and provides customers 100% biodegradable and recyclable packaging. The warehouse is run on 100% renewable energy too. Surfdome actively partners with initiatives such as 2 Minute Beach Clean, The Plastic Project and Protect Our Winters. #enjoytheride For more information, visit www.surfdome.com and www.store.magicseaweed.com
VIA PRESS RELEASE.
