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ASB MAGAZINE: Marquee Brands announced its partnership with Global Brands Group (GBG) as the official apparel partner and distributor for Dakine, overseeing all apparel categories including sport performance, lifestyle, outerwear and swim.  The Sports & Lifestyle division of Global Brands Group, based in Boulder, Colorado, will focus specifically on the design, development and distribution of apparel dedicated to serving the needs of the action sports consumer. Dakine will join Spyder under GBG’s Sports & Lifestyle umbrella and will begin distribution in Spring 2020. Marquee Brands portfolio of brands also includes the Body Glove and Ben Sherman brands.


ASBMAG reached out to Nick Adcock President at GBG | Sports & Lifestyle Division who confirmed that its…. “Business as usual in Australia while we evaluate the global business and product strategy. There are no immediate changes planned but we will review in next six months to make sure we are maximizing the product impact and distribution globally.”


“Dakine has always been a product-driven company committed to creating trusted equipment and that dedication will only continue as we add a new best in class partner to drive our technical apparel and outerwear. GBG not only shares our commitment to product performance across all categories, but also brings global strategic partnerships with GORE-TEX® and PrimaLoft®. We are excited to build on our foundation from the water to the mountains and the lifestyle in between.” said Pamela Levine, SVP of Brand Management, Dakine at Marquee Brands. 


About Dakine 

Founded in Hawaii in 1979 and located at the base of Mt. Hood in Hood River, Oregon, Dakine creates the most trusted packs and bags, accessories, apparel, and outerwear for people who love to surf, snowboard, skateboard, mountain bike, ski, windsurf, kiteboard and travel.

Learn more at 

About Marquee Brands 

Marquee Brands is a leading global brand owner and marketer. Owned by investor funds managed by Neuberger Berman, one of the world’s leading employee-owned investment managers, Marquee Brands targets high quality brands with strong consumer awareness and long-term growth potential. Marquee Brands seeks to identify brands in various consumer product segments with the goal of expanding their reach across retail channel, geography and product category while preserving the brand heritage and enhancing the ultimate consumer experience. Through its global team of professionals and partners, Marquee Brands monitors trends and markets in order to grow and manage brands in partnership with retailers, licensees and manufacturers through engaging, impactful strategic planning, marketing, and e-commerce. 

About Global Brands Group Holding Limited 

Global Brands Group Holding Limited (SEHK Stock Code: 787, the “Group”) is one of the world’s leading branded apparel, footwear and brand management companies. The Group designs, develops, markets and sells products under a diverse array of owned and licensed brands and a wide range of product categories. Global Brands’ innovative design capabilities, strong brand management focus and strategic vision enable it to create new opportunities, product categories and market expansion for brands on a global scale. In addition, the Group is the global leader in the brand management business through its joint venture, CAA-GBG. For more information, please visit the corporate website: