PROFESSIONAL EDITION

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Primary Purpose of Position:

The primary purpose of this short-term contract position is to attract & keep thousands of new customers to our surf school network around Australia. Post COVID 19 its extremely critical that we support our network to BAU as quickly as possible.Through a strong understanding of the target customer, the products & surf schools you will create & execute a marketing & communications plan.

  • Department: Participation & Community
  • Reports To: CEO + P & C Manager
  • Location: Surfing Australia Head Office, Casuarina
  • Direct Reports to the Position: Nil
  • Period: 5 months July to December 2020

Key Relationships:

Internal

  • CEO
  • P & C manager – SurfGroms
  • Chief of Finance & Operations
  • Communication manager
  • Media & owned channels team
  • Partnerships team
  • Coaching & Judging Manager

External:

  • Surf Schools
  • State Associations
  • 3rd party media

 

Key Responsibilities:

CUSTOMER SEGMENTATION

  • Set your target consumers prioritised
  • Build understanding of participants needs & gate keepers (through intercepts & interviews)
  • Identify & understand their media habits
  • Identity & understand their decision-making process

PRODUCTS & PROGRAMS

  • Define USP of each program offered by SA
  • Outline key benefits for consumer & participant
  • Know why they buy
  • Understand all barries & objections
  • Identify competition
  • Meet with Surf Schools to understand delivery, recommendations, and benefits
  • Make any changes/additions to products to attract new surfers

MARKETING PLAN

  • Create & execute total plan including critical timeline, KPIs, key tactics
  • Build all required branding assets
  • Build all marketing materials
  • Manage all on channel marketing
  • Consider co-marketing with Surf School partners
  • In collaboration with partnerships marketing through their channels
  • Set up all tracking & reporting system. Dashboard

COMMUNICATIONS PLAN

  • Create & execute total plan including critical timeline, KPIs, key tactics
  • Secure Media partners
  • Create all required content – photos, moving images, story ideas
  • Set up all tracking & reporting system. Dashboard

DELIVERY OF TRAINING & COMMUNICATION

  • Conduct marketing, digital & communications training for the State associations and Surf Schools via both online applications and face to face
  • Develop the networks marketing impact
  • Monthly updates on programs performance

 DATA MANAGEMENT & REPORTING

  • Ensure information is collected accurately and effectively to deliver appropriate reporting both internally and externally

CUSTOMER SERVICE

  • Handling enquires via telephone and email
  • Identifying and resolving issues and complaints by Surf Schools
  • Maximising surf school & customer satisfaction

 ADHOC

  • Any additional adhoc tasks relating to the services and activities carried out by Surfing In Australia

HEALTH & SAFETY

  • Adhere to workplace health and safety laws, policies and procedures.
  • Report any hazards, incidents, injuries or ‘near misses’ to your manager or Safety Team Member.
  • Participate in consultation and training on safety issues in your work area as required.

SHARING THE STOKE

  • Actively participate and contribute to the culture and live the surfing lifestyle

 

Applications to:   Alaina Termenini <alaina@surfingaustralia.com>