ASB MAGAZINE: Patagonia today launched Patagonia Workwear a new line of workwear made with Iron Forge HempTM canvas, a new blend of industrial hemp, recycled polyester and organic cotton that is more durable and 25 percent more abrasion resistant and comfortable than conventional cotton duck canvas. Patagonia first debuted it’s workwear line in 2017 in the USA and while trading conditions in the board-sports market continue to be challenging here in Australia, Patagonia’s entry into the work-wear channel couldn’t have been better timed or a more ‘natural’ fit for the brand.
With farmers, builders, surf shapers and environmental activists in mind, Patagonia set out to build a collection of superior, function-specific workwear that uses less harmful materials and withstands the rigors of the field or the job site.
“Our Workwear line is built to meet the needs of the men and women who are putting real environmental solutions in place on the ground, redefining what progress really means,” notes Ed Auman, Patagonia’s business director for Workwear.
“The company’s early roots in iron forging, our ongoing commitment to conservation and our forward-looking investments in organic regenerative agriculture have us well-placed to build the best product for the folks who require true workwear, backed up by our Ironclad Guarantee.”
Manual labour requires the same range of motion as any other self-powered outdoor activity, yet the stretch fabrics used in many outdoor technical garments don’t have the abrasion resistance needed for the most strenuous work. The apparel styles in Patagonia’s Workwear collection are generously cut for unrestricted movement and have a roomier fit compared to most Patagonia styles, with ample room for layering.
The Workwear Line includes;
- Men’s Iron Forge Hemp Canvas Ranch Jacket RRP $269.95
- Men’s Iron Forge Hemp Canvas Cargo Pants – RRP $129.95
- Women’s All Seasons Hemp Canvas Chore Coat RRP $219.95
- Women’s All Seasons Hemp Canvas Bib Overalls RRP $169.95
Drawing its strength from industrial hemp, Patagonia’s newly developed work cloth is a lightweight but remarkably durable material that requires no break-in and offers the resilience and freedom of motion needed to carry the day as temperatures rise.
The new line will be released in Patagonia stores and online today. More information; www.patagonia.com.au/workwear