Get unlimited & exclusive access to market insights,
jobs and news articles plus subscriber benefits and more.

ASB MAGAZINE: Heritage Brands are excited to announce that emerging World Surf League (WSL) star Macy Callaghan has come on board as an ambassador for their elemental protection brand, 2XP. The former WSL World Junior Women’s champion, who has already made headlines in 2018 after her heroics as a wildcard at the Quiksilver Pro on the Gold Coast where she took down six-time World Champion Stephanie Gilmore, said she was stoked to be on board and loved using 2XP SPF50+ the surf specific sunscreen on a daily basis.


Macy Callaghan said: “I’m so excited and grateful for the opportunity to be involved with a company from the very beginning. Being able to give feedback and help improve on an already quality product I use everyday is going to be fun. Looking forward to great times ahead with 2XP.”

Surfing Australia tested and retested, all 2XP sunscreen formulations before landing on the perfect combination of protection and long-lasting performance, in fragrance-free, paraben free formulas that won’t irritate the skin or eyes or leave a greasy feel on the skin or hands.

All 2XP sunscreens are Australian-made, SPF50+, 4-hour water resistant and offer very high protection against both UVA + UVB rays. The ultimate barrier to help prevent free radical damage caused by the prolonged exposure all surfers suffer.

Surfing Australia CEO Andrew Stark said “ We welcome rising star Macy Callaghan to the 2XP partnership and look forward to working alongside her to share the story and product of 2XP. 2XP ​is an important partner to Surfing Australia and we are excited about what the future holds.”

As part of the collaboration with Surfing Australia, 2XP have also become support partners of the Weet-Bix SurfGroms Program, Woolworths Surfer Groms Comps, nudie Australian Boardriders Battle, Surfing Australia National Titles including the Surf Dive ‘N Ski Australian Junior Titles, nudie Australian Adaptive Titles, Australian SUP Titles and the Surfing Australia High Performance Centre.

Con Gendis, Heritage Brands Managing Director said he was thrilled to have created 2XP in partnership with Surfing Australia and to welcome Macy to the HB family.

“Through our unique partnership with Surfing Australia, Heritage Brands have developed 2XP, our elemental protection range that meets the needs of elite athletes who train and compete in the harshest conditions.”

“Not only have we strived to overcome the common frustrations associated with wearing sunscreen (sticky, greasy, eye stinging, lack of water and sweat resistance and strong fragrances) we have created a dynamic looking product as unique as it is effective.”

“We are thrilled to have Macy on board and look forward to watching her achieve more of her goals.”

2XP will also be highly visible on Surfing Australia’s digital platforms and the Surfing Australia High-Performance Centre (HPC) where it will be available to everyone from recreational camp participants to Australian Surfing team members.

More information available at

Pricing RRP’s from $4.99 (sunscreen removal wipes) – $24.99 (400ml SPF 50+).  See for all product descriptions and pricing.

Contact and Connect

Facebook: 2XP Aus  Instagram: 2XP_Aus  www: