M/SF/T their SU3 18-19 ‘WATER DAMAGE’ Collection & Campaign including a seasonal ‘BELOVED’ capsule by MARTY BAPTIST.
A Summer 3, or “High Summer” drop is bright and fun, but “surfing is hard” and tough, so rather than boardshort shoots on beaches, we did black metal inspired studio shoots in Brookvale…Collection itself is a luminous explosion of our regular band of artists – Jack Irvine and Rad Dan Watkins contrasted with 90s metal inspired iconography.
This season M/SF/T also asked skate heritage artist and good friend, MARTY BAPTIST to throw some colour our way. The result is a set of illustrated characters that reflects the regularity of life with a subtle tone of anti-commercialism, or maybe I’m just reading too much in to it… you decide.
#misfitWATERDAMAGE
#surfingisHARD
#MADMINDS
ABOUT MISFIT
Misfit Apparel comes from the counter culture movement of Sydney’s M/SF/T MAD MINDS, the special projects division and artist support program of the Misfit Shapes surfboard brand.
ABOUT MISFIT CHANNEL – ‘MSFT.V.’
A new M/SF/T digital/ web based Channel, which will replace the current blog/ news section of misfitshapes.com. The channel will also produce other unique content – profiles on ‘Beloved’ artists, guest playlists/ radio shows, associated artist/ advocate exploits/ events, apparel collection inspirations, board model design forums, rider reviews and more.
VIA PRESS RELEASE
