ASB MAGAZINE: In his sixteen years with the brand as an apparel and denim designer, JJ has designed pretty much everything—from boardshorts to jackets—but for the last decade and a half he’s poured his passion into Volcom’s denim program, merging an old school mentality with a modern day approach to design. “Following the brand’s history and heritage,” he explains, “but constantly evolving and looking forward.”
JJ will now bring that expertise and experience to overseeing the worldwide men’s and boy’s product offering as well as leading the global design team. With all he’s learned at the brand, “the alignment and timing feels perfect,” JJ says.
Volcom CEO Todd Hymel agrees: “JJ has been a core member of the design team for years, developing and growing our bottoms business to be the industry leader, by far. He is a living and breathing embodiment of Volcom’s passion and dedication and I am excited for him to drive and elevate all of our efforts to bring a new level of creativity to our brand and product.
Watch video with JJ talking Volcom denim above.