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This week marks a new era of adidas timing with the announcement of a new licensing partnership worldwide, there’s a lot more to uncover here (stay tuned next week), but for now we’ll kick it off with the pre-launch of their first silhouette from the new collection, the ARCHIVE_M1.

A fresh perspective on digital timepieces, the ARCHIVE_M1 pulls inspiration from adidas’ rich heritage of the 70’s and nods to the simpler times at the dawn of the digital era. An antidote to today’s gadget-fueled age of information overload, the ARCHIVE_M1 offers a modern and progressive interpretation of a timepiece that feels familiar, yet new. Details include sculpted buttons inspired by iconic footwear design, clean surfaces mated to a subtly sculptural five-link, stainless steel bracelet and dual time zone and chronograph functions.

And this is only the beginning. Launching globally this month, adidas Timing will introduce three additional ranges inspired by the Originals collection.

The ARCHIVE_M1 comes in four color ways and will be available in limited, pre-launch quantities at www.adidaswatches.com (from Friday, 9th Feb) and at adidas Originals locations in LA, Chicago, London and Paris, as well as select online retailers in Australia and New Zealand this month: David Jones, General Pants, City Beach, Ozmosis and Amazon (NZ). The ARCHIVE_M1 retails for $199.99 AUD.