ASB MAGAZINE: Iconic surf charter company Indies Trader recently announced the global launch of its apparel division via a timepiece collaboration with watch-maker The Sacred Crafts. Set for release 4th quarter 2021, this watch has been in development since early 2020, along with a 17-piece clothing range and limited-edition alcohol line – all part of the MV Indies Trader’s 50–year commemorative collection, (the iconic vessel first put to sea in 1971).
“When we first connected with The Sacred Crafts we were blown away by the perfect alignment of values,” says legendary skipper, Captain Martin Daly, chairman and founder of Indies Trader.
“A watch constructed with reclaimed boat prop and anchor chain metals, driven with the best quality Swiss Movement available… there’s something intrinsically ‘Indies Trader’ about this – ingenuity, practicality, resourcefulness, quality, originality.
“The MV Indies Trader has a storied history of salvage diving, treasure hunting and surf charter. She was purpose-built by her first owner Dave Barnett specifically for salvage and treasure hunting. This watch reflects that history brilliantly, and is the perfect way to launch the new Indies Trader Apparel division.”
The watch is a limited-edition release, capped at 50 marked and numbered units that come with an extensive accessories kit and will be available through (www.thesacredcrafts.com/indiestrader) and indiestrader.com
Celebrating 50 Years of Adventure.
A Watch Collection That Celebrates the Lore of Pioneering on the High Seas.
The Indies Trader Mantra is “100% Wild Caught Waves.” The ‘Treasure Hunter’ Includes:
* 44mm Automatic Dive Watch (300m rated)
* 5 Custom, Interchangeable Unidirectional Rotating Bezels
* ETA 2824- Top Chronometer Movement with 18K Gold Crown Insert
* Packed in Genuine Pelican Case
* Dive Knife with Sheath & Leg Strap
* Dri Bag Watch Travel Case
* Rubber Dive Strap & Leather Band
* Limited Edition Accessories
* Signed Letter of Authenticity by Capt’n Martin Daly Hims
ABOUT INDIES TRADER
Founded by Captain Martin Daly, the Indies Trader company is considered the world’s premier surf tourism operator, and in addition to its boat-based surf tourism activities, operates the diving operation on the nuclear fleet at Bikini Atoll; the world’s most exclusive land-based surf resort Beran Island; and various salvage and aid operations throughout the Pacific and Indian Oceans. Captain Martin Daly is universally recognised as the planet’s pre-eminent surf explorer.
ABOUT THE SACRED CRAFTS
The Sacred Crafts brand is a respectful acknowledgement of history. TSC embarks on each collection with the notion that the product is ‘already there’, it’s just waiting to be articulated and set free – the story is waiting to be told. TSC’s mantra is to use less, laugh more, and be different. It regards culture, craft and material as sacred. Given the limited nature of products and materials, collections are numbered and certified so owners can become a proud part of The Sacred Crafts heritage.
VIA PRESS RELEASE