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ASB MAGAZINE: OTIS Eyewear announced the appointment of Imogen Caldwell, a hard-charging surfer and international model as the brands newest global ambassador. Imogen was born and bred in Western Australia, where the OTIS mineral glass eyewear brand was originally established. Imogen is a true embodiment of WA style  and the brand could not be more excited to have her join the family.


“I am so beyond happy to be joining the OTIS family, a local West Australian brand that I am proud as hell to get behind and support” said Imogen.


Launched in 2000 in Yallingup, Western Australia, OTIS was founded on the principle of high quality, durable and environmentally sensitive eyewear, its entire collection built with naturally sourced mineral glass lenses since its foundation in 2000.


With operations in Australia, California, New Zealand, Indonesia and across the UK and France, OTIS is expanding in international markets and is stoked to have Imogen join the team to share the next phase of our brand journey.


“We’re super excited to have Imogen join OTIS – she’s the perfect example of who OTIS is. She’s from remote Western Australia yet she’s widely travelled & loves what the world has to offer; she’s at home taking on 8-foot barreling waves as much as she is on the catwalk of the many international fashion shows; she’s down-to-earth and authentic and at the same time she’s world class. We’re excited about working with Imogen and looking forward to enjoying the ride together,” said OTIS Eyewear CEO Nathan Omodei.

OTIS and Imogen will collaborate in several different ways, from content creation to tell stories about our home in Western Australia and the places she travels abroad, to product development work within the brands ever-expanding female collection.


“OTIS and I will be working closely on product development and signature frames throughout the year. I am passionate about creating bold, sexy yet practical frames that make women feel like they could take on the world” said Caldwell.


Imogen and OTIS have already started collaborating on eyewear designs and marketing collaborations for 2019 and beyond. In between her international travels as surfer and model she will be frequenting the brands Yallingup headquarters to work alongside OTIS design and marketing teams.