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ASB MAGAZINE: Hyundai Motor Company Australia and Surfing Australia are proud to announce a one-year partnership that will see Hyundai become a key supporter of surfing’s leading organisation. The Hyundai SUV range, including the recently released Kona small SUV, will be the cornerstone of the partnership, which showcases Hyundai’s desire to assist all Australians with their favourite pursuits.

Hyundai will sponsor key Surfing Australia programs, including the nudie Australian Boardriders Battle, the Australian Surfing Awards and the Weet-Bix SurfGroms along with supporting new surfing ambassador Laura Enever.

Hyundai cars will be in action at all of these high-profile events, while the Hurley Surfing Australia High Performance Centre in Casuarina will be equipped with four Hyundai iMax people movers and two Santa Fe SUVs. The Hyundai vehicles will help Surfing Australia staffers and participants with their day-to-day duties and move surfers between beach and airport in style, comfort and safety.

“We are thrilled to partner with Hyundai, such an iconic global vehicle brand with strong values that are very aligned to our organisation,” said Surfing Australia CEO Andrew Stark.

“Surfing is a whole-of-life sport and Hyundai offers vehicles for every stage of the adventure.”

Hyundai Australia Chief Operating Officer Scott Grant said, “What better way to show that our brand understands the Australian psyche than supporting one of our nation’s most cherished activities?

“We’re looking forward to the road ahead with Surfing Australia and we’re thrilled to add this great organisation to our stable of Australian partnerships.”

 About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2017 sold 4.7 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localised models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced fuel cell electric vehicle, ix35 Fuel Cell and IONIQ, the world’s first model with three electrified powertrains in a single body type. More information about Hyundai Motor and its products can be found at:

Hyundai Motor Company Australia Pty Ltd (HMCA) was established on December 1st, 2003 as a wholly owned subsidiary of Hyundai Motor Company. The award-winning range of Hyundai vehicles continues to set segment and industry benchmarks in value, quality and safety, including Australia’s first five-year warranty with unlimited kilometres. For more information visit: