Andrew Ross of Deluxe Agency is the sole owner of the store and has been working closely with Hurley Australia who is supporting through marketing and merchandising.
Ross has worked as a Hurley Agent since 2010, secured the location that was home to original surf brand Hot Stuff which closed earlier this year after 40 years of trade. This decision was intentional, as the connection between Hurley and Hot Stuff dates back to the 70’s, 80’s and 90’s. The common thread linking Hurley and Hot Stuff together is none other than Gold Coast local, surfing legend and 1978 World Champion Wayne ‘Rabbit’ Bartholomew.
“The idea of the Hurley Burleigh store started as they most often do; over a few beers with Trean (Mrs Hot Stuff) back in Feb. Hot Stuff wanted to make sure that the site remained as a surf store to serve the needs of the local Surf Community. We were stoked to be given the opportunity to continue the journey with a respectful nod to the history created and with an eye on the future,” said Andrew Ross.
The new store is located on 1706 Gold Coast Highway, Burleigh Heads Queensland.