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ASB MAGAZINE: New research undertaken by GoPro examines people’s opinions on the culture of sharing photos and videos on social media. The survey of 4,000 people across eight countries looked at ‘memory mishaps’, with the average person losing 11 cherished memories per year – with the leading way being to accidentally delete them (48%). Other top-rating responses included being forced to delete other photos/videos due to running out of storage (46%), running out of space on phone/camera during an important event (35%) and losing important photos/videos by failing to save from a text or email (29%).

 

KonMari’s Gemma Quinn and Founder Marie Kondo.

GoPro has partnered with Australia’s first KonMari Consultant Gemma Quinn to help Australians get the most out of their digital life, as part of the recent re-launch of their software component, an app named Quik. Quik makes content sharing and storing easier than ever before.  KonMari Media, Inc was founded by Marie Kondo, a tidying expert, bestselling author and star of Netflix’s hit show, “Tidying Up With Marie Kondo.”

 

At its core, Quik solves the problem of your phone’s camera roll congestion and ensures you’ll never lose track of your photos and videos again. These can be shared to the Quik app where it will be added to your own private ‘Mural’ feed within the app. Quik does all the work for you, letting you easily share existing content from anywhere on your phone and grouping them together to make a professional compilation highlight.

 

 

Nearly 50% of respondents to GoPro’s survey said that they have so many photos and videos on their devices that if they don’t favorite a ‘keeper’ right away, it’s basically gone forever, while 62% of respondents reported that they sometimes or often feel overwhelmed by trying to select the best photos or videos to share out of a collection they’ve captured. Documenting events is also a significant time investment with the average survey taker spending 19 minutes combing through content after an event to find the best shots.

 

“The research is clearly telling us that we know a keeper when we see it but that losing track of the shot is very easy to do,” Gemma Quinn, KonMari Consultant said. “The pressure of sharing memories on socials can be tough too. You risk either not being in the moment or feeling pressured to keep the content stream constant for your followers.”

 

“Having worked in the industry for years, I’ve seen heaps of advice about tidying your home, however, there’s been little in the market when we take that digital, even though our lives are becoming more digital by the day. What I love about Quik is that it helps you strike a balance between being present, but also being able to document and share the moments that are so important for easy access and reflection. At the end of the day, what’s really important is the ability to relive our favorite cherished memories with those that mean the most.”

 

Quik is free to download and use on a trial basis. Customers who want to unlock the app’s full capabilities can subscribe for just $2.99/month or $14.99/year. GoPro Subscribers, who pay $69.99/year get all the benefits of a Quik subscription, plus more such as $100 off up to three new GoPro cameras a year, up to 50% off accessories at GoPro.com and unlimited cloud storage perks.

More at GoPro.com