PROFESSIONAL EDITION

Get unlimited & exclusive access to market insights,
jobs and news articles plus subscriber benefits and more.

ASB MAGAZINE: GoPro (NASDAQ: GPRO) announced new additions to their lifestyle gear collection. The new products include: Mezcal, floating sunglasses that include three sets of interchangeable polarized amber, blue and gray lenses. Weekender, a 30L backpack designed for function and style on short trips as well as five new T-shirts, including a limited-edition artist collaboration benefitting the non-profit Protect Our Winters (POW)

There’s no brand better suited than GoPro to design and produce durable, floating sunglasses—the perfect accessory for an active lifestyle. Named Mezcal, the polarized sunglasses have 100% UV A/B protection and come with three interchangeable lenses:

  • Blue-mirror finish to enhance detail and color in low-light conditions
  • Bronze-mirror finish to enhance detail and color on the water
  • Gray for true-to-life color and reduced glare in bright conditions

The Mezcal sunglasses retail for $129.95 ($90.97 for GoPro Subscribers) and include a protective travel case with storage slots for the lens sets and a microfiber cloth.

GoPro’s new 30L Weekender Backpack is a versatile, weather-resistant backpack features customizable padded storage sectionals, a side-loading protective pouch that fits up to a 15-inch laptop and a built-in GoPro shoulder mount. For longer adventures, the Weekender includes a hidden pocket for valuables and a collapsible compartment, perfect for storing a pair of shoes or a weekend’s worth of dirty laundry. Weekender retails for $189.95 ($132.97 for GoPro Subscribers).

 GoPro also announced an update to its popular extension grip and tripod accessory—3-Way. The updated 3-Way 2.0 can be used as a compact grip, an extension grip for capturing the perfect selfie shot or as a tripod. 3-Way 2.0 can also be used with the GoPro Light Mod for added versatility when hands-free lighting is needed.

 The updated 3-Way 2.0 includes a ball joint for versatile mounting angles, a quick release mount for fast camera swapping, a tripod integrated into the handle and an ergonomic anti-slip grip with removable wrist lanyard for peace-of-mind. It retails for $99.95 ($69.97 for GoPro Subscribers).

These new category extensions are available internationally now on GoPro.com. 

About GoPro, Inc.

GoPro helps the world capture and share itself in immersive and exciting ways. For more information, visit www.gopro.com

 

VIA PRESS RELEASE