ASB MAGAZINE: One week after opening their store in Hong Kong, Globe opened it’s latest flagship “cabin” store in Hermosa Beach, California. To celebrate, Globe skate and surf team riders, Mark Appleyard, David Gonzalez, Damien Hobgood, Paul Hart, Sammy Montano, Eric Geiselman, and skateboard legend Rodney Mullen were all on hand at the launch party on August 11th in Hermosa Beach.  The event featured music by Josh Landau of the Shrine, Globe’s collaboration “Strange Paradise” beer with King Harbor x Select beer and a gallery exhibition by Innocnts artists Jose Aurajo, Rye Purvis and Stacy Kranitz.

Globe Founders Stephen Hill and Matt Hill attended the opening. Matt Hill commented “The Southbay in Los Angeles has been our home for Globe for over 20 years here in America, and so we couldn’t be prouder to launch our first U.S. retail store right here in Hermosa Beach. We look to place our stores in culturally relevant locations for the Globe brand with its skate and surf roots, and Hermosa is a perfect fit for us. The local support for the cabin launch proved that.”

The design of a Globe Cabin pays homage to the Arts and Crafts movement founded in the 19th Century by Elbert Hubbard (not the scientologist ). The philosophy of Hubbard was to make consumer products but with craft and purpose. Hubbard reminded people that what they were buying needed to deliver more than a thrill of a purchase and had to deliver some emotional connection to the lifestyle they valued. He was the world’s first hippy.

Globe Cabin stores are located globally in neighborhoods where they can make a real cultural connection to the locals and their scenes, places where Globe’s deep 30-year boardsports heritage can resonate and contribute.   Globe Cabin stores are currently located in Sheung Wan, Hermosa Beach, Hossegor, Canggu, Kuta, Burleigh Heads, Bondi Beach, Torquay, and St Kilda.   The Globe Cabin Flagship store is at 140 Piear Ave., Hermosa Beach, California

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