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ASB MAGAZINE:

Jason Steris has joined the 30 year old mountain and dirt bike helmet gear company as its  Chief Executive Officer. Jason has served on TLD’s board of directors and brings with him both a wealth of industry experience and a deep appreciation of TLD’s brand heritage which will help take the business to the next level.

Jason spent more than 20 years with Volcom and was instrumental in helping build the business into a premier global action sports and lifestyle brand. Steris began his career at Volcom in sales and served in various positions within operations, including Chief Operating Officer, before ultimately serving as Chief Executive Officer.

“I’m excited for this new chapter at TLD. Getting to know the people here at Troy Lee Designs and understanding the business at the board level has been extremely helpful for me as I make the transition to CEO,” stated Jason. “Having a passionate and engaged founder like Troy by your side is a tremendous opportunity to remain authentic as we strive to be the market leader based on creativity, innovation and service.”

“We are thrilled that Jason has agreed to partner with us as we continue to build this little helmet painting business I started in my parents’ garage over 35 years ago,” said Troy Lee, Founder and Chief Design Officer. He added, “Our customers love our culture and heritage, and with Jason onboard we look forward to preserving these parts of who we are, while adding his fresh perspective on how we continue our growth and bring more great products to market.”

Source: Bike Retailer

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