ASB MAGAZINE: SAXX’s expansion in Australia is set to continue with the recent signing of two new agencies headed up by surf industry veterans, Zoe Caswell and Nathan Edwards.  Launched in Australia mid-2017, SAXX is gaining momentum thanks in part to endorsements from big name Ambassadors pro surfer, Mark Healey and DC Shoes Founder, Ken Block.

Healey, the North Shore native is a big-wave surfer, award-winning spear-fisherman and is involved in daily product development and design to help SAXX continue to innovate for active men.

“All of their innovative products complement every facet of what I do.  The comfort and support I get from them is a real game changer for me,” stated Healey “Whether I’m participating in one of my pursuits, training, or just day-to-day life, SAXX’s technology allows me to enjoy a level of comfort I never knew before.”

Rally Car Driver, Block shares the same sentiment, “…I like working with companies that have more of a foresight, and that look at how to make performance better through technology and design.”

Zoe Caswell takes the reigns in NSW with her fast-growing business, Coast Agency and across the Southern States Edward’s agency, The Shaka Trading Co. will continue opening doors for the SAXX brand.

Shaka’s Nathan Edwards, revealed “…category specialist are the best performers right now, and the underwear category is under done. It’s a great time to be apart of the “new changing of the guard” in regard to traditional brand players versus new brands.”

About SAXX: SAXX is a pioneer in the underwear industry, founded with a mission to revolutionise the core staple of every man’s wardrobe.  The originator of the patented BallPark Pouch™ technology. Now sold in over 3,000 retailers throughout North America and sold in over 20 countries across the globe. Since 2006, SAXX continues to innovate with demand and recently introduced 2N1 shorts, including the Kinetic Run and Train Shorts.

For further information visit or please contact

Zoe Caswell                                        Nathan Edwards

Coast Agency                                     The Shaka Trading Co.

0401 093 208                                    0419 888 616