- Key role within our Global Marketing Unit
- Combine your surf lifestyle with your work!
- Great brand perks
Rip Curl is a brand for, and about, the crew on The Search. The products we make, the events we run, the riders we support, and the values we strive to uphold… this is all part of the Search that Rip Curl is on.Rip Curl, the Ultimate Surfing Company.
Reporting to the Chief Brand and Marketing Officer, the Digital Marketing Manager is responsible for outward-facing communication across multiple digital channels.. The position is full-time and located at our global office in Torquay. The role will focus on;
- Growing engagement and awareness aiding the brand both regionally and globally
- Drive strategies to grow Rip Curl’s Social Media following
- Manage the online marketing calendar and plans connecting online and offline marketing
- Devise and implement strategies to drive online traffic to eComm and in-store
- Work with Trade Marketing Manager to connect key and core wholesale accounts to digital assets
- Work closely with the ANZ eComm team to improve SEO, manage the Performance Marketing program to eComm budget and ROI with external agencies to maximise weekly eComm targets
- Participate in global campaign planning using digital insights to create targeted content
- Work closely with the World Surf League to plan and execute annual brand activations and digital sponsorship and other key surf media partnerships with a goal to increasing customer acquisition and brand exposure
- Manage two Digital Marketing Co-ordinators across Rip Curl and Ozmosis brands
- Connect Digital Marketing Teams across Rip Curl to ensure global unified campaign rollout plans around key promotions
Rip Curl’s Vision is to be “Regarded as the ultimate surfing company in all that we do…” so you will need to have a good splash of saltwater in your veins alongside your marketing capability. While you don’t need to be a great surfer you will need to love surfing and understand surf culture to best represent the brand and the 11 brand values which make us Rip Curl. Surfing, snowboarding, skiing, skateboarding, being outside on the beach and enjoying the ocean – if you connect with any of that and think you can do the job then we look forward to hearing from you..How to apply…