3CMG announced it has completed a licensing rights deal with Fox Sports for its Coastalwatch Surf Check app that will see the app become a free download starting in July, 2018.
The new partnership brings together Australia’s largest sports producer with the countries most popular surf information provider. Coastalwatch live streams over 100 surf cams nationwide, produces daily surf reports, surf forecasts and surfing news reaching over 3.6 million unique visitors each year.
Under the deal Fox Sports will licence access to advertising and content channels on the app while Coastalwatch will continue to produce, develop and publish the app. Both companies will join forces to promote the app across combined digital & TV audience. The partnership is exclusive to the Coastalwatch Surf Check app and does not include coastalwatch.com website or the Coastalwatch Plus service.
Since its launch in 2009, the Coastalwatch Surf Check app has been downloaded over 500,000 times across Apple and Android platforms regularly listed as the number 1 app for Sports in Australia (Paid). Starting from July 2018 the app will become free to download (was $4.99) and a series of upgrades are underway that include new features and an improved user experience.
3CMG’s Managing Director, Kim Sundell said : “Our Coastalwatch Surf Check app is a daily ritual for thousands of Aussie surfers planning their lives around going for a surf. Live surf cams, forecasts and reports represent the surfing version of a scoreboard, making the partnership with Fox Sports a natural fit.”
“We are delighted to be partnering with Fox Sports, they connect to a large sports fan base and I hope our partnership will see the app audience grow and in turn inspire people to get into the ocean more often.”
Since 1998, Coastalwatch has been Australia’s leading provider of live surf cams, surf forecasts and surf reports. It provides access to over 100 live stream surf cams from Australia’s most popular beaches and surfing spots. It regularly features as the #1 paid app in the sports category on both iOS & Android, and since its launch in 2009 has had over 500,000 downloads.
3CMG Pty Ltd is the largest action sports media company in Australia, reaching 1.6 million people a month across three core markets of surf, snow & moto. It offers a unique blend of digital titles, print media titles and specialty events for passionate active audiences. Titles include: Coastalwatch, Surfing World, Transmoto, Transfer Snowboard & Chillfactor Ski.
About Fox Sports
FOX SPORTS Australia Pty Limited (FOX SPORTS) is Australia’s leading producer of sports coverage and is home to Australia’s favourite subscription television sports channels as well as Australia’s number one multi-sports website and app. FOX SPORTS compiles and produces live content across seven dedicated high definition channels – FOX SPORTS 1, FOX LEAGUE, FOX SPORTS 3, FOX FOOTY, FOX SPORTS 5, FOX SPORTS 6 and FOX SPORTS More, all available via the Foxtel subscription television platform and available to stream via Foxtel Now.