ROXY POP Surf delivers the latest in design, construction, and perhaps most importantly, sustainability.
It’s sporty and fun, bold and beautiful. It’s a fresh, feminine-minded approach for the woman who is always in the water.
5 Sustainable Tips from Stephanie Gilmore
Recycle
In your household and workplace. Investigate your area’s recycling policies & programs and use them. Take the time to do it properly & inspire others to do the same.
Read Up
Knowledge truly is power, and there is a wealth of information out there. This is one of my favorite articles from National Geographic on the consequences of plastic. Learn, act & share.
Reduce
I keep reusable shopping bags in my car for groceries. I take my coffee in reusable cups. I refuse straws and I travel with a refillable water flask. Make new habits & make a difference.
Eat local and In-Season
Unnecessary shipping on food products is a major contributor to the global carbon footprint. Shop your local farmers’ market and learn where your produce is coming from. Whenever possible, buy local goods
Less is More
Plastic products and packaging account for masses of waste. When gifting, I’ve decided to share experiences instead– pasta making classes for my niece & guitar lessons for my nephew.
To celebrate the release of POP Surf collection, ROXY has partnered with The Surfrider Foundation, a worldwide not-for-profit organization dedicated to the protection and enjoyment of the world’s ocean, waves and beaches through a powerful volunteer network of everyday people who passionately protect their playgrounds.
What’s Next
This season ROXY focuses on sustainability. It’s modern. It’s exciting. It’s sustainable, and it’s about time. Made with VITA Fabric, a durable, recycled Italian techno-textile, look good, surf good, and save the planet while you’re at it.
