“There is no big internal back-slapping party planned. Instead, we want to celebrate by thanking our customers and consumers in an intimate way over a 12-month period,” Garry Wall.
Garry Wall says that the role out of the 50 year collections includes a combination of digital amplification and rich storytelling from Quiksilver user-generated content from fans and trade assets for key retail partners.
“We have some cool little events planned around the collections. They’re going to feel more like surprise moments for the customer than corporate-scale functions,” said Garry Wall.