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NEW RELEASES

174 posts
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HURLEY UNVEILS COLLABORATION WITH SKATE ARTIST YAIA

  • Posted on March 13, 2018March 15, 2018
  • byEditor
ASB MAGAZINE:  Hurley has teamed up with skateboard artist YAIA to create a new capsule collection, the Team Pro Series featuring graphics based on some of Hurley’s most prolific riders.  Julio ‘YAIA’ Battistelli, based in…
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https://youtu.be/81V4vvAEM-Y
  • NEW RELEASES
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FCS DEBUT THE FREEDOM LEASH (VIDEO)

  • Posted on March 11, 2018March 11, 2018
  • byEditor
https://youtu.be/81V4vvAEM-Y
ASB MAGAZINE: Developed by FCS, the new Freedom Leash features a revolutionary new cord, that by diameter, is lighter and stronger than any other cord. With a focus on strength and…
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  • BRAND NEWS
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  • NEWS & ANALYSIS

FIREWIRE TO RELEASE EXCLUSIVE ‘WOOLIGHT’ SURFBOARD

  • Posted on February 25, 2018February 26, 2018
  • byEditor
Photo @surfingheritage
Photo Ocean House Surf
Photo Surf Expo
ASB MAGAZINE: Firewire will release a new super light and durable surfboard that uses (sheep friendly) wool instead of fiberglass.  Firewire’s ‘Woolight’  technology was developed in partnership with Kiwi innovator…
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  • NEW RELEASES
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VANS AND METALLICA JOIN FORCES 

  • Posted on February 16, 2018February 16, 2018
  • byEditor
  ASB MAGAZINE: Vans joins forces with Rock and Roll Hall of Fame inductees and multiple-Grammy® Award winning band Metallica, to release an exclusive collection of footwear, apparel and accessories.…
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  • BRAND NEWS
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QUIKSILVER X PACSAFE

  • Posted on January 22, 2018January 22, 2018
  • byEditor
ASB MAGAZINE: Two innovators come together to combine high adventure with peace of mind. Quiksilver have teamed up with travel-security innovator PacSafe. The Quiksilver x PacSafe capsule offers two unique pieces,…
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  • ASSOCIATION NEWS
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Heritage Brands and Surfing Australia Launch 2XP Sunscreen

  • Posted on January 18, 2018January 18, 2018
  • byEditor
ASB MAGAZINE: Heritage Brands and Surfing Australia  announced the launch of 2XP, a collaboration between the sports peak body and one of Australia’s leading wellness and beauty companies. Surfing Australia rigorously  tested…
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  • INTERNATIONAL NEWS
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Flexi-Hex will change the way boards are packaged 🤙

  • Posted on January 15, 2018January 22, 2018
  • byEditor
ASB MAGAZINE: Flexi-Hex’s revolutionary plastic-free packaging is set to take environmentally conscience board producers, retailers and riders by storm. The product has been rigorously tested by Europe’s largest action sports retailer,…
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  • FEATURES
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Behind the STAR WARS | Nixon Collection

  • Posted on January 10, 2018January 16, 2018
  • byEditor
  ASB  MAGAZINE: Nixon introduced the next installment of their STAR WARS™ | Nixon collaboration with the debut of Star Wars: The Last Jedi  in cinemas this summer.  The latest collection…
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  • MARKETING NEWS
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MisFit’s ‘CHOOSE LIFE’, Summer 3 2018 Injection Collection and Campaign.

  • Posted on December 18, 2017December 22, 2017
  • byEditor
‘CHOOSE LIFE’ is a M/SF/T summer injection collection that’s just dropped into retail. Here’s what the good folks at @misfitshapes have to say about it. A lot must be made of the…
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  • MARKETING NEWS
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Billabong Womens ‘New Wave’ Campaign

  • Posted on December 15, 2017December 22, 2017
  • byEditor
In amongst a barrage of activations in Hawaii, this season Billabong Womens released their ‘New Wave’ campaign which is a modern spin on an iconic time in Billabongs history. Here’s some…
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  • NEW RELEASES

MODOM INTRODUCE THE DEADLY MONDO SOFTBOARD

  • Posted on December 7, 2017December 12, 2017
  • byEditor
  ASB MAGAZINE: Modom Introduce the Deadly Mondo! Featuring Croc-Top Technology™ It’s Deadly… It’s Mondo… It’s our latest big idea from the Modom laboratory and comes in the form of a Performance…
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  • NEW RELEASES

BILLABONG ANNOUNCES EXCLUSIVE COLLABORATION WITH IGGY POP

  • Posted on December 5, 2017December 12, 2017
  • byEditor
ASB MAGAZINE: Billabong today released the Iggy Pop x Billabong LAB collection, an exclusive apparel and accessory collaboration with one of the world’s most legendary and iconic musicians. Once a streetwalking cheetah…
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Australasian Surf Business (ASB) magazine objectively reports on all aspects of the surf industry and is committed to editorial excellence by providing its readers with the only one-stop forum for the entire industry.
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