MARKETING NEWS Archives - Page 4 of 8

WATCH – FCS SHAPER AWARDS ‘THE LEGEND’ BOB MCTAVISH

Posted on November 27, 2019
byEditor

ASB MAGAZINE: Earlier this year FCS launched the Shaper Awards. A platform to honour and celebrate shapers for their significant contribution to the sport of surfing. FCS created two categories; the…

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TARGETING GEN P: GENERAL PANTS CO LAUNCH ‘LED BY NONE’ CAMPAIGN

Posted on November 19, 2019November 19, 2019
byEditor

General Pants Co. have launched a new brand positioning ‘LED BY NONE’ to celebrate individuality in a world with no boundaries. The launch follows an extensive customer research piece produced……

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O’NEILL PRESENT ‘FLOW STATE’

Posted on November 1, 2019
byEditor

Russell’s Bierke’s last major edit ‘Bezerke’(2016), signified his second rising after taking the crown at Cape Fear and showcasing his intent on riding whatever mass of ocean came his way.…

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CHECKOUT BILLABONG X ELLE FERGUSON COLLECTION

Posted on October 16, 2019October 17, 2019
byEditor

“It was a special connection when we first met on the shores of Hawaii and it was more than a typical work relationship,” said Stephanie Hendrickson, Marketing Manager for Billabong…

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INTRODUCING THE GO PRO MILLION DOLLAR CHALLENGE 2.0

Posted on October 16, 2019
byEditor

ASB MAGAZINE: The GoPro Million Dollar Challenge is back, now featuring HERO8 Black and MAX. Open exclusively to owners of the new HERO8 Black and MAX, the Million Dollar Challenge will…

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O’NEILL O’RIGINALS INVITE YOU TO MEET MAD MAX

Posted on October 16, 2019October 16, 2019
byEditor

ASB MAGAZINE: The third and final instalment of O’Neill O’Riginals reminds us that inspiration takes many forms be it intellectual, spiritual or metaphysical. Max Weston is a twenty-seven-year-old chemical and bimolecular engineer who…

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CHECKOUT – REEF DOIG IN O’NEILLS O’RIGINALS 2.0

Posted on October 1, 2019October 1, 2019
byEditor

ASB MAGAZINE: O’Neill have released the second instalment in their O’Riginals series featuring Aussie/Indo ripper Reef Doig. Reef’s journey follows the path less trodden to becoming a professional surfer and…

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INSIDE INDOSOLE’S LATEST CAMPAIGN ‘METAMORPHOSIS’

Posted on September 15, 2019September 15, 2019
byEditor

IndoSole is a young footwear company, founded in 2009 out of California with manufacturing based in Bali. In 2014, the company became B-Corporation Certified and in 2019 the company enters……

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O’NEILL PRESENTS THE O’RIGINALS 2.0

Posted on September 7, 2019September 10, 2019
byEditor

ASB MAGAZINE: O’Neill South Pacific released the second instalment of their O’riginals in partnership with the team behind Surfing World. According to O’Neill South Pacific Men’s Marketing Manager Rob Bain; “Through…

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CHECK OUT ROXY’S NEW HARDGOODS COLLECTION

Posted on September 6, 2019
byEditor

ASB MAGAZINE: ROXY have just released their full board selection in partnership with Mervin Manufacturing. The full Roxy collection offers something for everyone. The Sugar, Ally, and XOXO round out their all…

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VANS KICKS OFF FIRST GLOBAL SHOE CUSTOMIZATION COMPETITION

Posted on September 6, 2019
byEditor

KEY POINTS; USD $25,000 GRAND PRIZE, WINNING SHOE DESIGN PRODUCED AND SOLD BY VANS, TRIP TO THE VANS HQ AND USD $100,000 CHARITY DONATION ASB MAGAZINE: Vans has announced the…

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CHECK OUT LEVI’S ‘WORK MEANS MORE’ CAMPAIGN

Posted on August 22, 2019August 22, 2019
byEditor

CONCRETE feat Scott and Michael @concrete_collective_melbourne

EARTH feat. Cal and Mitch @_bespoke_landscapes_

ASB MAGAZINE: Levi’s recently dropped their WORK MEANS MORE campaign filmed entirely in Melbourne. The #WorkMeansMore campaign is anchored around four key pillars of Concrete, Wood, Steel and Earth and…

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WATCH – FCS SHAPER AWARDS ‘THE LEGEND’ BOB MCTAVISH

TARGETING GEN P: GENERAL PANTS CO LAUNCH ‘LED BY NONE’ CAMPAIGN

O’NEILL PRESENT ‘FLOW STATE’

CHECKOUT BILLABONG X ELLE FERGUSON COLLECTION

INTRODUCING THE GO PRO MILLION DOLLAR CHALLENGE 2.0

O’NEILL O’RIGINALS INVITE YOU TO MEET MAD MAX

CHECKOUT – REEF DOIG IN O’NEILLS O’RIGINALS 2.0

INSIDE INDOSOLE’S LATEST CAMPAIGN ‘METAMORPHOSIS’

O’NEILL PRESENTS THE O’RIGINALS 2.0

CHECK OUT ROXY’S NEW HARDGOODS COLLECTION

VANS KICKS OFF FIRST GLOBAL SHOE CUSTOMIZATION COMPETITION

CHECK OUT LEVI’S ‘WORK MEANS MORE’ CAMPAIGN

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