BEHIND THE SCENES OF RIP CURL’S INTERACTIVE BIKINI FIT GUIDE
ASB MAGAZINE: In June 2020 Rip Curl released the first-ever Interactive Bikini Fit Guide. Shot on the women behind the brand, the guide is designed to offer a whole new shopping…
FCS RELEASE THE MICK FANNING TWIN FIN
ASB MAGAZINE: Drawing from their award winning H4 fin project, @fcs_surf worked with team rider Mick Fanning to apply the state-of-the-art template and foil profiles to a new twin fin…
RIP CURL WSL FINALS BREAKS BROADCAST RECORDS
ASB MAGAZINE: The first-ever Rip Curl WSL Finals on September 14 in San Clemente, CA, was the most watched day of professional surfing with the largest live digital audience in…
SMITH ESTABLISHES BRAND-OWNED AUSTRALIAN SUBSIDIARY
ASB MAGAZINE: Following a successful partnership with Byron-based distributor Seabreeze OZ for over two decades, SMITH announced the expansion of the global eyewear and helmet brand across Asia-Pacific with the…
LAYNE BEACHLEY JOINS THE URBNSURF BOARD
ASB MAGAZINE: URBNSURF has appointed seven-time world champion and current Chair of Surfing Australia, Layne Beachley AO, and former CEO of Impact Investing Pty Ltd, an Australian company acquired by…
THE LEISURE COLLECTIVE LAUNCH NEW EYEWEAR BRAND
ASB MAGAZINE: The Leisure Collective launched a new eyewear brand to the Australian market this week. Sito shades has a fashion focus with ties to music and a fun-loving lifestyle…
KEY ACCOUNT MANAGER
Established in 2003, Rhythm is a global surf lifestyle brand specializing in Apparel, Swimwear and Accessories. The brand is sold in over 20 countries, with major retailers in each market,…
BEDE DURBIDGE SET TO LEAVE SURFING AUSTRALIA AFTER FRUITFUL TENURE
ASB MAGAZINE: After four productive years in the role of Elite Program Manager and head coach of The Irukandjis Australian Surfing Team, Bede Durbidge announced he will shift focus from…
NEW SURFING MENTAL HEALTH 360 PROGRAMS ANNOUNCED ON RUOK DAY.
ASB MAGAZINE: Surfing NSW announced a series of new mental health programs for the NSW surfing community on R U OK? day. The new programs will be rolled out through the…
BUILDING THE REVOLUTION RELEASES LIMITED-EDITION TSHIRT THROUGH US SPECIALTY SURF SHOPS
ASB MAGAZINE: Homegrown US specialty surf and board sport advocacy platform ‘Building the Revolution’ is releasing a limited-edition t-shirt this September. The limited Brews & Boards print (shown) will be…
WOOLWORTHS X SURFGROMS DELIVERS A FRESH NEW SEASON
ASB MAGAZINE: Surfing Australia has launched the newest season of Woolworths SurfGroms, including a significant new investment from Woolworths, ensuring more young Aussies can live healthier lifestyles through surfing. Nearly 50…
BOARDRIDERS APPOINTS NEW EMEA PRESIDENT
ASB MAGAZINE: Boardriders has announced the appointment of Nicolas Foulet to the position of EMEA President, where he will lead operations and brand portfolio development in the region. Greg Healy,…