PROFESSIONAL EDITION
MAKING WAVES – The State Of The Wave Pool Business.
How the unstoppable momentum of the wave pool industry is going to change the face of surfing. The sport of surfing will change dramatically with the coming wave pool boom.……
Behind the STAR WARS | Nixon Collection
ASB MAGAZINE: Nixon introduced the next installment of their STAR WARS™ | Nixon collaboration with the debut of Star Wars: The Last Jedi in cinemas this summer. The latest collection…
STEVE’S PLACE – Robe. It’s a one-horse town.
This week ABC’s ‘Back Roads’ featured Robe in South Australia and interview with founder Steve Woolston and current store owner/manager son Sam (see video link above). We thought it was…
BRANDSCOPE – Beyond Thunderdome.
Could an online platform spell the death of the Road Warrior? A few years from now, in the not-too-distant future, surf retail is teetering upon an apocalyptic breakdown thanks to…
YETI – IT’S COOL TO BE COLD
Would you put a bucket on your Christmas wish list? YETI thinks you will. The company shot to fame, and is well on the way to being a US$1 billion,…
WORLD SURF LEAGUE CEO SOPHIE GOLDSCHMIDT ON WSL FUTURE
The World Surf League (WSL) released its 2018 schedule of events covering the men’s and women’s Championship Tours (CT), Qualifying Series (QS), Pro Junior and Longboard tours as well as…
HOW TO BUILD A CLOTHING EMPIRE ONE TEASPOON AT A TIME.
Behind one of Australia’s hottest fashion exports, One Teaspoon, you’ll find the quintessential modern success story; a young lass from a small coastal town hits the big smoke armed merely…
RVCA – MEN’S BRAND OF THE YEAR
BEAU CAMPI- FROM COOLY GROM TO GLOBAL COOL
Coolangatta on the Southern Gold Coast is a hotbed of surfing talent, home to multiple world surfing champions but there’s also a world-class talent pool of designers, photographers, filmmakers and…
SHOP INSTA BRAND
In the era of online disruption, influencer marketing and hyper-targeting, how can labels stand out amongst the noise? Welcome to the age of agile ‘Insta Brands’; niche labels carving unique…
TOWARDS A CLEANER, GREENER STEAMER
ASB investigates the surf industry’s quest for ‘greener’ wetsuits. Spongy, tough and inoffensive, neoprene is the stuff that’s – literally – close to all our hearts. It offers warmth,…
MOUNTAINS ARE BUILT TO LAST, OR AT LEAST YVON CHOUINARD THOUGHT SO
One of the great pleasures we’ve had over the years was to chat Yvon Chouinard, the legendary founder of Patagonia. In our interview, Yvon admits that at times gets…