BOARDRIDERS TURNAROUND THREATENED BY TRUMP TARIFFS
Boardriders CEO Dave Tanner, along with Columbia, Burton, Cynthia Rowley, K2 and more have rallied to fight the so called ‘Trump tariffs’, recently appearing in front of United States Trade……
A LIFE AND DEATH PERSPECTIVE: Inside The Raglan Surf Co Legacy
They say the phoenix rises from the ashes, but what they don’t always tell you is how tough that journey actually is. Luke Hughes, more than most, knows what it…
AMAZON PRIME DAY: WHAT IS IT & ARE YOU READY?
ASB MAGAZINE: Prime Day was first launched in the US in 2015 to celebrate 20 years since Amazon was founded. In 2018, Amazon Prime Day amassed AUD$1 billion in sales and…
SAM MCINTOSH – SURF MEDIA’S ORIGINAL HIGH ROLLER 2.0
Surfing has long prospered by its contrarians. From Peter Drouyn to Simon Anderson, from Keala Kenelly to Natasha Ziff, it’s been the people prepared to go against the grain who……
ACTIONWATCH USA: SALES +7% YOY IN MAY
+7% growth in May more impressive than record April growth We suspect that the +15% growth in April was likely influenced by low 2018 comps, better weather and a more……
WHY DID THE US SURF & SKATE SPECIALTY SALES GROW BY 15% IN APRIL?
ActionWatch: In April 2019 the average $ sales per store was by far the highest compared to any other April going back to 2007, which was the inception year of…
RIP CURL’S SUMMER OF LOVE- By Tim Baker
How Krishna Consciousness and Commerce melded to birth the modern surf industry. Read the behind the scenes look at The Rip Curl story By Tim Baker In San Francisco’s Haight Astbury district in……
THREE STORIES – WA’s FINEST LIFESTYLE CO.
Three Stories is a funky little surf store based in High St, Fremantle, WA. If you’re not familiar with the area, it’s kind of like the suburb of St Kilda……
THE SURF INDUSTRY, BALI, AND BEYOND…
As the Corona Bali Pro leaves the island paradise for another year, we take a look back at the impact of the major surf brands in Asia. This article first……
THE GROUNDSWELL IN THE INNER NORTH – ZAK SURFBOARDS
In constant pursuit of surfing’s coastal idyll, brands and retailers have frequently overlooked a vast sector of the market: the multitudes of dedicated surfers who are trapped in the suburbs,……
RIP CURL ON CHAPTER 11 & THE BIG THREE NOW
There’s been a seismic shift in the surf industry landscape in recent years, and in many ways Rip Curl is the last man standing. Quiksilver and Billabong, after rising and……
THE POP UP SHOP PHENOMENON IS HERE TO STAY
It is a trend defying the gloomy retail landscape, but are pop up stores a blessing or a boon for traditional bricks and mortars? In Australia the presence of surf…