HOW TO WHITEWASH BLACK FRIDAY
ASB MAGAZINE: Black Friday and its spinoff Cyber Monday (BFCM) are almost upon us. If you’re not already familiar Black Friday, its origins began with a sales event on the…
QUIKSILVER’S GARRY WALL ON THE ‘RETURN TO RAW’ AT G-LAND
On 6 November 2019, Quiksilver and the World Surf League announced the return of the most anticipated and exciting surf event in twenty-five years, the Quiksilver Pro G-Land, which will……
ACTIONWATCH ANALYSIS OF SUNGLASSES, JACKETS & WATCHES
ACTIONWATCH OZ: A much higher percentage of sunglass units were sold in the $55-$70 price range so far this year compared to the same time period last year, continuing a……
TODD TAYLOR: WILD RETAIL IN THE WILD WEST
The highs and lows of WA surf retail, with veteran Todd Taylor. In this article, writer Tim Hawken catches up with one of WA’s most enigmatic retailers, Todd Taylor. They…
FASTER RHYTHM: NEW SPEED TO MARKET PROGRAMS RAMP UP
In a bid to radically overhaul the surf industry’s traditional approach to product speed to market, Rhythm have embarked on a slew of new programs – including one that delivers……
HAVING IT ALL: THE ALISON THOMAS INTERVIEW
Alison Thomas, General Manager of Volcom Australia/New Zealand, somehow combines the roles of heading up a major surf company, being a wife and a mother and – from what you’ll……
WE DISSECT THE RIP CURL x KATHMANDU DEAL
ASB MAGAZINE: The NZ stock exchange (NZSX) opened two hours ahead of the local market announcing the sale of privately held Rip Curl to dual ASX and NZSX listed Kathmandu.……
SIGNS OF RECOVERY – OUTSTANDING AUGUST ALL CATEGORIES UP 12%
ACTIONWATCH OZ: Our ActionWatch Oz panel experienced exceptional growth for the month of August showing strong comps from last year, when August sales grew (+12%)compared to the previous year. While it’s……
MEDIA METER JULY 2019
While perennial Social Media Meter leader Gabriel Medina sits at the top of our list, this table could easily be flipped upside down when ranked by New Followers or Posts……
HOW TO BUILD A REVOLUTION – ONE BOARD SHOP AT A TIME
In this Professional Edition interview, we catch up with @Building_The_Revolution founder Mike Vavak to find out about Board Shop Day (BSD) a fast-growing movement among independent surf retailers worldwide, and we learn……
GREEN IS THE BOTTOM LINE, NOT THE TOP-DRESSING
The surf industry may have quietly crossed a historic line on sustainability, from mere appearances to proven profit generator. Let’s start with an acronym you mightn’t have heard. ‘LOHAS’…
BOARDRIDERS CLOSE $22.8 MILLION OFF-MARKET DEAL
ASB MAGAZINE: Centuria Industrial has acquired Quiksilver’s Asia Pacific distribution centre in North Geelong from a private investor in an ‘off market’ deal worth $22.8 million. Boardriders Inc. has entered a new five……