PROFESSIONAL EDITION
LET’S TALK ABOUT BLACK FRIDAY
The hottest topic right now in the surf industry is one that’s got everyone talking, but few want to talk about. In this Professional Edition article, Mark Eymes investigates the……
PATAGONIA DIRECTOR OF PHILOSOPHY VINCENT STANLEY ON BUSINESS WITH A SOCIAL CONSCIENCE
Vincent Stanley, co-authored The Responsible Company (with Yvon Chouinard) and has been with Patagonia since its beginning in 1973, holding key executive roles as head of sales or marketing. He’s…
NIKE JUST DID IT AGAIN AS WORLD’S MOST VALUABLE APPAREL BRAND
ASB MAGAZINE: Nike has maintained and strengthened its position as the world’s most valuable apparel brand, according to the latest report by Brand Finance, the world’s leading independent brand valuation and…
🇺🇸 ACTIONWATCH PANEL +11% YOY GROWTH IN JANUARY
ACTIONWATCH: After finishing 2018 with positive growth for the first time in four years the US ActionWatch panel of retailers is off to a great start with double-digit growth in January…
WHY AUSTRALIAN RETAIL IS BREAKING UNDER THE WEIGHT OF STOCK
“I was always a kid trying to make a buck. I borrowed a dollar from my dad, went to the penny candy store, bought a dollar’s worth of candy,…
ACTIONWATCH OZ- DECEMBER CLOSES DOWN SINGLE DIGITS
ACTIONWATCH OZ: There was some encouraging signs from our ActionWatch Oz panel in December with a slight single decline of just (-5.2%) Average $ Sales YOY change across all categories, all genders and…
MAURICE COLE IS THE KEITH RICHARDS OF SHAPING
He’s lasted over forty years – and counting – in the world’s ficklest industry, while calmer heads and better business brains have gone to the wall around him. In the…
MARK HUDSON & A DRAGON FRAME OF MIND
Interview ASBMAG Just last week, Dragon launched its Mental Team trip with the key message behind the video edit – #Don’tHideBehindYourShades. The campaign aims to encourage viewers to speak up…
HOW HEALTHY PARANOIA COULD SAVE YOUR BUSINESS
Success breeds complacency. Complacency breeds failure. Only the paranoid survive. – Andy Grove This Andy Grove quote is one of my personal favourite quotes, and as a reader of quotes,…
EVERYTHING’S BLOODY FANTASTIC
Shane Stedman Reflects on Fifty Years in the Shaping Game Hanging up the phone after an hour with Shane Stedman is a little like slamming a cork in a bottle…
WHO ARE THE BIG THREE NOW?
How well do you know the corporate fish bowl we are swimming in? This Professional Edition article came together with one simple question to the brands that own the surf…
THE TOP 5 STORIES FOR 2018
Since relaunching ASBMAG.com just under 12 months ago there’s been over 800 articles published and thanks to the power of analytics we’re able to rank the most viewed stories of…