PROFESSIONAL EDITION
WHY DO AUSTRALIAN’S CELEBRATE BLACK FRIDAY?
ASB MAGAZINE: Black Friday is the name given to the shopping day after Thanksgiving in the USA. It’s a curious retail phenomenon that’s reached its way across the Pacific and taken a…
PART TWO: RIP CURL CEO MICHAEL DALY BREAKS DOWN THE COMPANIES FY18
As we noted in our previous Professional Edition breakdown of Rip Curl’s FY18, and despite the doomsday headlines of a 46% decline in profits, gross margins at Rip Curl rose……
PART ONE: WE TAKE A DEEPER DIVE ON RIP CURLS PROFIT DIVE
ASB MAGAZINE: Last week we reported Rip Curl had released its results for the 2018 financial year, showing a 46% drop in reported profits. The media were quick to pounce, with…
AMAZON DISRUPTION THROUGH THE EYES OF CONSUMERS
Exclusive research by the Retail Doctor Group Consumer Insights Division September 2018 made available to readers of ASBMAG. If you like this post and support independent surf journalism and market research. Subscribe today. Retail is…
FIRST INTERVIEW WITH SURFING AUSTRALIA CEO – CHRIS MATER.
Surfing Australia recently announced the appointment of Chris Mater (45) as their new CEO. It was a hotly contested interview process, with Chris replacing longstanding CEO Andrew Stark who has…
BEHIND CRAIG SAGE NEW BOOK – MUNDAKA: SURF TO LIVE, LIVE TO SURF
A new book documents the colourful history of Europe’s iconic left-hander, as told by Australian ex-pat Craig Sage who chronicles his own Barbarian Days chasing waves around the world until he winds up in…
FROM LOSMEN TO LUXURY; THE TOP 20 TRAVEL CO’s CHANGING THE WAY WE TRAVEL
Guest Editor: Phil Jarratt Since ASB first looked at the surf travel industry a few years ago, the whole thing has blown up in every conceivable direction, from a renewed…
PATAGONIA STEP UP THEIR FIGHT FOR THE BIGHT
Patagonia have stepped up their ‘Fight For The Bight’ with their latest campaign ‘Big Oil Don’t Surf’. Earlier this year the company lead a petition of surf brands and the…
STAB HIGH WRAP WITH SAM MCINTOSH
PHOTO’S 📷 at STAB (mostly Sam Moody) ASB MAGAZINE: Did you tune into STAB HIGH this weekend? We did and despite a broadcast glitch that PPV partners Cleeng admit happened…
SAM MCINTOSH: WHY STAB HIGH WAS PAY PER VIEW
OK World Surf League, let’s get ready to rumble. STAB High is a world class (mostly aerial) surfing event that will take place on September 22, just a few short weeks…
REWIND: INDOMITABLE – THE MANY LIVES OF ROB BAIN.
According to the author Jock Serong, in an interview with Bainy it’s impossible not to be struck by his humility, his matter-of-factness about the extraordinary life he’s lived. He seems as surprised…
WAYNE BOWEN: WAY OUT WEST
Eight of Western Australia’s best board riding clubs recently converged on Scarborough Beach to compete in WA’s longest running and most prestigious inter-club surfing event, the Surf Boardroom Surf League…