PROFESSIONAL EDITION
THREE STORIES – WA’s FINEST LIFESTYLE CO.
Three Stories is a funky little surf store based in High St, Fremantle, WA. If you’re not familiar with the area, it’s kind of like the suburb of St Kilda……
THE SURF INDUSTRY, BALI, AND BEYOND…
As the Corona Bali Pro leaves the island paradise for another year, we take a look back at the impact of the major surf brands in Asia. This article first…
THE GROUNDSWELL IN THE INNER NORTH – ZAK SURFBOARDS
In constant pursuit of surfing’s coastal idyll, brands and retailers have frequently overlooked a vast sector of the market: the multitudes of dedicated surfers who are trapped in the suburbs,…
RIP CURL ON CHAPTER 11 & THE BIG THREE NOW
There’s been a seismic shift in the surf industry landscape in recent years, and in many ways Rip Curl is the last man standing. Quiksilver and Billabong, after rising and…
THE POP UP SHOP PHENOMENON IS HERE TO STAY
It is a trend defying the gloomy retail landscape, but are pop up stores a blessing or a boon for traditional bricks and mortars? In Australia the presence of surf…
CHRISTIAAN BRADLEY – FROM HOBART TO HOSSEGOR
Mild-mannered Quiksilver shaper Christiaan Bradley makes sleds for Leo Fiorivanti, Jesse Mendes and France’s hot crop of future stars. Originally from Tasmania, Christiaan cut his teeth in the shaping bays…
LEROY BELLET ON THE FUTURE OF SURF PHOTOGRAPHY
At the 2017 Australian Surfing Hall of Fame Awards I was in the right place at the right time and fortunate enough to eavesdrop on one of the tiny fulcrum…
QUIKSILVER’S GARRY WALL ON 50 YEARS AND MORE…
Garry Wall is no stranger to readers here at ASBMAG. Garry joined Quiksilver first as a sponsored team rider then sales representative in the early 90’s and has since ascended…
IMPROVE YOUR RECRUITMENT = IMPROVE YOUR BUSINESS!
We often hear that “Our people are our greatest asset” but I think a lot of employers say this, as if saying it out loud makes it true. If that…
WHY RETAIL BASICS ARE THE KEY TO A GREAT CUSTOMER EXPERIENCE
“People are always going to go shopping. A lot of our effort is just: ‘How do we make the retail experience a great one?’– Sir Philip Green Retail consultancy firm…
ACCENT GROUP CEO DANIEL AGOSTINELLI: NO MORE LAZY RETAILING
Accent Group’s ‘no lazy retailing’ strategy to remove discounting and focus on profitable, sustainable sales has paid off, with the footwear retailer recently posting a record $32.2 million in net…
ACTIONWATCH 🇺🇸 FEBRUARY – ROLLER COASTER START TO 2019
ACTIONWATCH USA: After a great start with double-digit growth in January 2019 the poor weather conditions in February, especially on the West Coast, brought us back down to earth with…