PROFESSIONAL EDITION
SHOP INSTA BRAND
In the era of online disruption, influencer marketing and hyper-targeting, how can labels stand out amongst the noise? Welcome to the age of agile ‘Insta Brands’; niche labels carving unique……
TOWARDS A CLEANER, GREENER STEAMER
ASB investigates the surf industry’s quest for ‘greener’ wetsuits. Spongy, tough and inoffensive, neoprene is the stuff that’s – literally – close to all our hearts. It offers warmth,…
MOUNTAINS ARE BUILT TO LAST, OR AT LEAST YVON CHOUINARD THOUGHT SO
One of the great pleasures we’ve had over the years was to chat Yvon Chouinard, the legendary founder of Patagonia. In our interview, Yvon admits that at times gets…
SURFING HEADS BACK TO SCHOOL
Despite the economic malaise of the surf industry in recent years it’s refreshing to witness first hand that kids are still surfing and business at surf schools around Australia…
THE EVER – ASCENDING STEPS OF BOB HURLEY
In 1998, the lucrative U.S. licensing rights for Billabong were up for renewal after the company had grown to a reported US$70m in sales in North America. Billabong USA’s trajectory…
COULD SURFING AUSTRALIA BE THE UNLIKELY SAVIOUR OF THE SURF INDUSTRY?
Men in dark suits, wearing grim expressions and discrete ear-pieces are pacing the perimeter of the Freshwater Surf Club, muttering into their lapels and looking as if they are…
THE STATE OF INDEPENDENT SURF RETAIL – by the numbers
How is the health of the Australian independent surf retail sector – relative to the retail trends nationally? What effect does approximately 300 store closures in 10years have on…