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FEATURES

140 posts
  • CAREER NEWS
  • FEATURES

BEAU CAMPI- FROM COOLY GROM TO GLOBAL COOL

  • Posted on September 2, 2017March 29, 2019
  • byEditor
Coolangatta on the Southern Gold Coast is a hotbed of surfing talent, home to multiple world surfing champions but there’s also a world-class talent pool of designers, photographers, filmmakers and……
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  • FEATURES

SHOP INSTA BRAND

  • Posted on August 29, 2017November 12, 2018
  • byEditor
In the era of online disruption, influencer marketing and hyper-targeting, how can labels stand out amongst the noise? Welcome to the age of agile ‘Insta Brands’; niche labels carving unique……
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  • FEATURES

TOWARDS A CLEANER, GREENER STEAMER

  • Posted on August 15, 2017September 4, 2017
  • No comments
  • byEditor
  ASB investigates the surf industry’s quest for ‘greener’ wetsuits. Spongy, tough and inoffensive, neoprene is the stuff that’s – literally – close to all our hearts. It offers warmth,…
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  • FEATURES

MOUNTAINS ARE BUILT TO LAST, OR AT LEAST YVON CHOUINARD THOUGHT SO

  • Posted on August 15, 2017September 4, 2017
  • No comments
  • byEditor
  One of the great pleasures we’ve had over the years was to chat Yvon Chouinard, the legendary founder of Patagonia. In our interview, Yvon admits that at times gets…
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  • FEATURES

SURFING HEADS BACK TO SCHOOL

  • Posted on August 15, 2017September 4, 2017
  • No comments
  • byEditor
  Despite the economic malaise of the surf industry in recent years it’s refreshing to witness first hand that kids are still surfing and business at surf schools around Australia…
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  • FEATURES

THE EVER – ASCENDING STEPS OF BOB HURLEY

  • Posted on August 15, 2017September 27, 2018
  • No comments
  • byEditor
In 1998, the lucrative U.S. licensing rights for Billabong were up for renewal after the company had grown to a reported US$70m in sales in North America. Billabong USA’s trajectory…
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  • FEATURES

COULD SURFING AUSTRALIA BE THE UNLIKELY SAVIOUR OF THE SURF INDUSTRY?

  • Posted on August 15, 2017September 4, 2017
  • No comments
  • byEditor
  Men in dark suits, wearing grim expressions and discrete ear-pieces are pacing the perimeter of the Freshwater Surf Club, muttering into their lapels and looking as if they are…
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  • FEATURES
  • RETAIL NEWS

THE STATE OF INDEPENDENT SURF RETAIL – by the numbers

  • Posted on February 5, 2017January 10, 2019
  • byEditor
  How is the health of the Australian independent surf retail sector – relative to the retail trends nationally?  What effect does approximately 300 store closures in 10years  have on……
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Australasian Surf Business (ASB) magazine objectively reports on all aspects of the surf industry and is committed to editorial excellence by providing its readers with the only one-stop forum for the entire industry.
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