ASB MAGAZINE: Men’s and Women’s lifestyle brand Brixton has opened its first brick-and-mortar retail location in Sydney, Australia. The new retail space, which officially opened its doors in the neighborhood of Surry Hills in December, is an exciting milestone for the Southern California-based brand as it looks to expand its global retail footprint.
“We’re so proud to launch our first modular retail concept in Sydney, a city that’s adopted Brixton from its earliest days,” said CEO Raphael Peck. “In addition to Australia, we’ll be focused on retail experiences in the US, as well as Japan in 2020, to give consumers an opportunity to touch and feel Brixton in a well curated, elevated space that creates community in the cities in which we open.”
The Sydney retail space offers a range of top-selling men’s and women’s headwear, apparel, and accessories, as well as a selection of Brixton’s latest collaborations including special capsules with Coors Original and Chevrolet. The store will also host local music events art shows, surf and skate video premieres, and more.
“With the opening of our first modular retail store, we are offering customers a new way to experience and engage with Brixton,” said Australasia Managing Director Mark Nelmes.
“This is something we’ve always dreamed of. Surry Hills was the perfect location for us to bring our retail space to life – with its blue-collar roots and creative energy – being part of an authentic community that breathes our lifestyle was very important to the brand.”
The Brixton Australia flagship is located at 374 Crown Street, Surry Hills NSW.
Brixton is a premium lifestyle brand focused on creating connection through art and culture. Keeping the spirit of the past alive through vintage-inspired style, the company designs and builds a full line of men’s and women’s apparel, headwear, and accessories that is distributed in over 30 countries. Brixton’s clean, classic designs have a modern, yet timeless feel, and each piece is constructed with a commitment to delivering quality product customers will want to wear forever. For more information on Brixton,
Visit www.brixton.com and follow @brixton @brixtonanz