In amongst a barrage of activations in Hawaii, this season Billabong Womens released their ‘New Wave’ campaign which is a modern spin on an iconic time in Billabongs history.
Here’s some imagery and video from the campaign, as well as the press release (below) from Billabong.
Billabong has been deeply rooted in surf culture for over 40 years and we are throwing it back by introducing New Wave, a modern take on the iconic surf scene of yesteryear. We are paying homage to the young days of Billabong, when the shorts were short, the bikinis were high, and visors ruled the beach. But no longer are the girls just beach bunnies, bronzing in the sun and watching their honeys ride the waves. This time around, the babes are bold. They are beautiful. And they are rebellious. Nothing and no one stands in their way. Rules don’t apply to them and they laugh in the face of fear. They are wild, they are free, and they are taking over the coast.
Music By: Artist: Lucius Song: Born Again Teen
Athletes: Laura Enever, Felicity Palmateer, Josie Prendergast, Alessa Quizon
Appearances by: Mark Occhilupo, Italo Ferreira, Tyler Warren and Griffin Colapinto
View the collection over at Billabong