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ASB MAGAZINE: The Billabong team celebrated the grand reopening of its flagship store at the Hyatt Regency Waikiki Beach. Billabong’s Waikiki location will also be its largest in the world featuring an expanded retail space. The newly renovated store brings together an innovative approach to customer experience with the best surf lessons and rentals Waikiki has to offer. According to Billabong the goal for its flagship store is to create an experience that is authentic, reflects Hawaiʻi and highlights the significance of Waikiki to the global surf culture. Located directly across the street from Waikiki Beach and the famous Duke Kahanamoku statue, the new store has been expanded and extensively renovated to offer customers a curated experience of fashion, art, home goods, music and ocean activities.

The flagship store will also include a new Home Decor section that offers a curated assortment of home goods and gifts that embody the island lifestyle. While shopping, customers can view Billabong’s exclusive artist collaboration collections, vintage Gerry Lopez Lightning Bolt surfboards, and see local surfers’ boards and stories highlighted on a curated display wall. Billabong is also focused on helping the local community, and specifically the high traffic tourist area of Waikiki, reduce single-use plastic bottle usage. The store will offer a selection of branded water bottles and an in-store FlowWater refill station.

As part of the move to create a memorable in-store shopping experience, the recently renovated location is introducing a new concept, the Bikini Bar. The female consumer is fueling the growth of both the surf wear market as well as the sport and to enhance the retail experiences of this growing customer base the Bikini Bar has been designed to personalize the swimsuit shopping experience while providing an expanded private area to try on Billabong swimwear. The Bikini Bar showcases fashionable styles and the new layout offers customers a comfortable and memorable experience when purchasing swimwear.

In addition, Billabong is partnering with the Moniz Family Surf School, which will operate out of the new location. This new business endeavor demonstrates how global brands can work together with local businesses to provide authentic experiential retail experiences for its customers while also benefitting the communities they operate in.

Commenting on the partnership, Tammy Moniz said

“We are so excited to deepen our longstanding relationship with Billabong especially here in Waikiki, our home and the historic beach where Hawaiian kings and queens practiced the art of surfing. The store’s location gives us the opportunity to share our Hawaiian culture and surfing traditions with families from all over the world and we are so thankful to be a part of this collaboration.”