ASB MAGAZINE: Billabong Australia have launched their Create For The Core – custom boardshort program. The concept is simple, design a boardshort and support your local surf shop.⠀Create For The Core, is the newest feature added to Billabong’s Custom Boardshort platform – allowing customers to design a one-of-a-kind boardshort, while also representing their local surf shop’s patch. ⠀Whilst not necessarily a ‘new’ concept the Create For The Core campaign rolled out in US retail in May this year in partnership with some of America’s icon surf shops.⠀⠀
“This gives our (Australian) retailer’s the ability to sell boardshorts on our custom boardshort platform,” explains Billabong Men’s Marketing Executive, Steve Asmus.
The best part? ALL proceeds from your purchase will be donated to that shop. ⠀⠀
The initial run Billabong are partnering with @beach_beat, @cooperssurfaustralia, @raglansurfco, @sanbah_surf, @strappersurf, & @saltwaterwine.