ASB MAGAZIE: Surf Lakes Holdings Ltd, who is building Australia’s first wave pool, is proud to announce that former professional world surfing champion Barton Lynch has joined the team. The 1988 world champion, who currently features as a regular commentator on the World Surf League (WSL), is highly regarded within the surfing industry and will commence as a brand ambassador taking immediate effect. Lynch’s role will be centered on promotion of the Surf Lakes brand during the ongoing roll out of Surf Lakes sites across the globe. With Mark Occhilupo maintaining his position as the face of the brand, Lynch’s communications skills will be used to the full.
“The reason for me to get involved with Surf Lakes? While Mother Nature makes some great waves all over the world, to be able to control the environment means that we know that there always be good waves and we can surf whenever we want,” said Lynch with his regular vibrant tone
“There is a huge opportunity here to create different levels of waves so there will be something for everyone… and that’s what attracted me.”
“There is a huge opportunity here to create different levels of waves so there will be something for everyone… and that’s what attracted me.” Barton Lynch.
When putting on his “competition hat” Lynch was equally as excited about the possibilities of viewing the best surfers in the world taking on the potential 2.4m (8ft) waves that the pool will produce.
“I can’t wait,” said Barton Lynch,
“There’ll be an opportunity to play with different formats in consistent predictable conditions. Surfers could attack the pool like snowboarders in a half pipe and we can compare apples with apples. In the ocean it’s always been about wave selection and the person who gets the better waves usually wins. If we take away the “luck factor” of catching the best wave, that’s going to be amazing! I just can’t wait to see this thing become a reality.”
CEO and Surf Lakes Founder Aaron Trevis, was equally excited about Barton’s appointment. As the pool’s construction is well underway, Trevis sees a bright artificial wave future and can see the incredible value that Lynch will bring to the table.
“Having a guy like Barton on the team is very exciting for Surf Lakes. He’s a fantastic communicator and a very intelligent human with great insights into surfing. We see that he will be a great voice for the brand and he will compliment Occy’s amazing input.”
VIA PRESS RELEASE