PROFESSIONAL EDITION
LISTEN TO MR’S WATERMAN’S EVENT ADDRESS
ASB MAGAZINE: Mark Richards, Australia’s legendary four-time world surfing champion was presented with a Lifetime Achievement award at this year’s SIMA Waterman’s event held at the 30th Annual SIMA…
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CHECK OUT LEVI’S ‘WORK MEANS MORE’ CAMPAIGN
ASB MAGAZINE: Levi’s recently dropped their WORK MEANS MORE campaign filmed entirely in Melbourne. The #WorkMeansMore campaign is anchored around four key pillars of Concrete, Wood, Steel and Earth and…
WATCH OCCY & JAY AT SURF LAKES 2.0
ASB MAGAZINE: While Ben Player was at “The Island, riding waves upto 2.4m (8ft) the largest and heaviest wave at Surf Lakes prototype, Occy and his son Jay surfed Occy’s Peak which…
NEW RESEARCH ON SURF MEDIA
ASB MAGAZINE: Craig Sims, the former South Africa pro, now publisher and Bond University lecturer is conducting research about generational change in media choice. This is the first of four studies…
CHINA TARIFFS A CONCERN DESPITE RECORD +6% GROWTH IN Q2
ACTIONWATCH: (USA) Until Q2 of 2019 it had been 8 years since the ActionWatch panel experienced +6% growth in any individual quarter and if we look at the quarterly trend for…
MEDIA METER JULY 2019
While perennial Social Media Meter leader Gabriel Medina sits at the top of our list, this table could easily be flipped upside down when ranked by New Followers or Posts……
WSL PURE RAISES AWARENESS OF CORAL REEF CRISIS
ASB MAGAZINE: WSL PURE is collaborating with ‘Glowing Glowing Gone’, a global campaign, in partnership with The Ocean Agency, advocating for greater funding and action for coral reef conservation by…
HOW TO BUILD A REVOLUTION – ONE BOARD SHOP AT A TIME
In this Professional Edition interview, we catch up with @Building_The_Revolution founder Mike Vavak to find out about Board Shop Day (BSD) a fast-growing movement among independent surf retailers worldwide, and we learn…
BOOK REVIEW: THE SHANE GANG
Surviving the Sixties, Surfboards, Sex, Drugs, Rock & Roll, and Ugh Boots By SHANE STEDMAN RRP $32 – release October 2019 Words Jock Serong The production of this book reflects…
WSL PARTNER WITH ROLLING STONE
Pictured: Coco Ho features in the first piece of content, “My First Time”, which is live now on WorldSurfLeague.com and RollingStone.com Credit: © Rolling Stone / Samuel Trotter ASB MAGAZINE:…
AFTERPAY’S AFTERYAY DAY – YAY OR NAY?
ASB MAGAZINE: Afterpay’s AfterYAY sale will run tomorrow, from August 14th to August 15th 2019. If previous AfterYAY Day sales are anything to go by, this sale is yet another online sale frenzy that…
VOLCOM’S PARENT CO RECEIVES STRATEGIC INVESTMENT
ASB MAGAZINE: BlackRock, Inc. announced that it has made a strategic investment in Authentic Brands Group (ABG), owner of a portfolio of iconic and world-renowned brands including Volcom and AirWalk. Blackrock LTPC will…