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SHOP INSTA BRAND
In the era of online disruption, influencer marketing and hyper-targeting, how can labels stand out amongst the noise? Welcome to the age of agile ‘Insta Brands’; niche labels carving unique……
RIP CURL OPENS NEW SYDNEY INTERNATIONAL AIRPORT STOR
ASB MAGAZINE:Rip Curl opened a brand-new Rip Curl Flagship Store at the Sydney International Airport. Located in the main retail area of the T1 Terminal at Charles Kingsford Smith,…
RIP CURL ANNOUNCED AS SUPPORT SPONSOR FOR WEETBIX SURFGROMS FOR 3 YEARS.
ASB MAGAZINE: Mick Fanning was on the beach at Currumbin today to officially announce Rip Curl as support sponsor for the sixth season of Weetbix SurfGroms. Joining Fanning will…
GLOBE LATEST CABIN STORE OPENS IN HERMOSA BEACH, CA
ASB MAGAZINE: One week after opening their store in Hong Kong, Globe opened it’s latest flagship “cabin” store in Hermosa Beach, California. To celebrate, Globe skate and surf team…
SURFING AUSTRALIA APPOINTS NATIONAL HIGH-PERFORMANCE DIRECTOR
ASB MAGAZINE: Sporting high-performance specialist Kim Crane, who has a lifelong connection with the ocean through surfing, outrigger canoe racing and stand up paddle-boarding and who is also a former…
WSL APPOINTS JOSEPH CARR AS CHIEF STRATEGY OFFICER AND HEAD OF INTERNATIONAL
ASB MAGAZINE: The World Surf League (WSL) announced the appointment of Joseph Carr as the Chief Strategy Officer and Head of International for the organization. In partnership with the…
VANS PARENT COMPANY TO BUY DICKIES
ASB MAGAZINE: VF, whose holdings include brands like the North Face, Timberland, Vans and Reef announced on Monday its deal to acquire Williamson-Dickie, the brand best known for the Dickies workwear line.…
OAKLEY BATTLE CLIPS RETURNS
ASB MAGAZINE: Oakley and Surfing Australia announced the return of Oakley Battle Clips – Australia’s first man-on-man video competition for surfers aged twenty-nine and under. Following the overwhelming success…
GLOBE OPEN HONG KONG STORE
ASB MAGAZINE: Globe has opened its latest ‘cabin’ store in Sheung Wan, Hong Kong. On hand to help celebrate (and tirelessly sign autographs for five straight hours) was skateboarding…