ASB MAGAZINE: AirAsia and the World Surf League (WSL) Asia Pacific are pleased to announce the extension of their partnership for 2020. As the Official Airline Partner of the WSL APAC, the world’s best low-cost airline will continue to roll out the AirAsia Beach Club and the AirAsia Flight Cam at each event of the Aussie leg. The activations will begin with the Sydney Surf Pro, Corona Open Gold Coast, and continue through to the Rip Curl Pro Bells Beach and Margaret River Pro.
WSL Asia Pacific General Manager Andrew Stark said; “WSL is thrilled to be continuing our partnership with AirAsia. Surfers are keen and committed travellers, finding waves in all corners of the globe to satisfy their desire for waves and adventure. AirAsia is an airline that makes these dreams of waves and adventure a reality and for that are a great partner for the World surf League.
“We’re really excited about the continuation of these programs but especially the engagement of our fans through this partnership at each of our biggest events in Australia for 2020.”
AirAsia X CEO Benyamin Ismail said “AirAsia connects some of the world’s best surfing destinations, from Australia’s beautiful beaches to the vast and varied coastlines of Asia so this partnership is a natural fit for us.”
“Our guests love surfing as much as we do and we now have thousands of surfers travelling with us each year, taking advantage of our extensive network and surfboards fly free policy.
“Our research shows that when they’re not taking up homegrown waves Australians love places like Bali, Padang, the Maldives and Sri Lanka for their surfing fix. A newcomer on our network, Lombok, is also proving to be a fast growing favourite.”
AirAsia will extend its ‘Surfboards Fly Free’ initiative in 2020, meaning surfers from Australia will be able to travel with their surfboard with no excess luggage cost, to any of the surfing hotspots found in AirAsia’s network of more than 160 destinations.
AirAsia is a leading travel and financial platform company in Asia Pacific, providing air transport, travel and lifestyle services, as well as financial services. AirAsia started as a low-cost carrier with operations in Malaysia, Indonesia, Thailand, the Philippines, India and Japan, and has carried more than 600 million guests to over 160 destinations in its network across Asia, Australia, the Middle East and the US. Recognised for its world-class service, the airline has been named Skytrax World’s Best Low-Cost Airline 11 years in a row from 2009 to 2019 and World Travel Awards World’s Leading Low-Cost Airline for seven consecutive years from 2013 to 2019. AirAsia has since embarked on a transformation journey to become more than just an airline, with the inclusion of hotels, holidays, activities and online shopping on its travel and lifestyle platform airasia.com, integrated logistics through Teleport and digital financial services via its money app, BigPay. Follow AirAsia on Facebook (AirAsia), Twitter (@AirAsia), Instagram (@airasia), YouTube (AirAsia), Weibo (@亚航之家) and WeChat (亚洲航空).
About the WSL
The World Surf League (WSL), established in 1976, is the enablement platform for surfing and surfers worldwide. The WSL is dedicated to changing the world through the inspirational power of surfing by creating authentic events, experiences, and storytelling to inspire a growing, global community to live with purpose, originality, and stoke. The WSL is a global organization, headquartered in Santa Monica and with regional offices in North America, Latin America, Asia Pacific, and EMEA. The WSL possesses a deep appreciation for the sport’s rich heritage while promoting progression, innovation, and performance at the highest levels. The WSL is comprised of Tours & Events, celebrating the world’s best surfers across all disciplines and annually running more than 180 global contests and crowning the undisputed World Champions across all divisions; WSL WaveCo, where innovation meets experience; and WSL Studios, which offers best in class storytelling across competition, lifestyle, and conservation.
For more information, please visit WorldSurfLeague.com