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ASB MAGAZINE:  Celebrating 50 Years of Surfing, Rip Curl  announced the launch of The Rip Curl Story, written by esteemed surf writer Tim Baker. The Rip Curl Story is the remarkable tale of two young surfers who pursued a dream to make a living out of the pursuit of the ultimate ride. The brand that these men built not only satisfied their own surf wanderlust, but also inspired many others, riding the wave of the global youth revolution of the late ‘60s.

When two friends in Torquay, Brian Singer and Doug “Claw” Warbrick, decided on a whim to make surfboards in 1969, they never imagined that in 2019, they would be celebrating their brand’s 50th anniversary. For the very first time, the entire true story of Rip Curl, which forms a vital part of Australian surfing history, is revealed by bestselling surf writer Tim Baker.

It was simple dream – to keep surfing, live at the beach and somehow cobble together a livelihood that allowed for maximum surf time and surf exploration. Doug ‘Claw’ Warbrick, Rip Curl Founder

I don’t know if there are enough pages to tell all the amazing stories and adventures in Rip Curl’s evolution, but I’m sure this book will open your eyes and help inspire a sense of adventure and belief to just get out there and do it! Mick Fanning, 3 x World Surfing Champion


Rip Curl’s mantra quickly became “The Search”: the pursuit of new waves on distant shores, new thrills – skiing, snowboarding, windsurfing – and better equipment to elevate those experiences.Rip Curl has continued to invest in the surfing industry as a whole by not only by sponsoring two events on the World Surf League’s Championship Tour, The Rip Curl Pro Bells Beach and the Meo Rip Curl Pro Portugal, but also by supporting the careers of the world’s great surfers – from Midget Farrelly to Michael Peterson, Tom Curren to Damien Hardman, Pam Burridge to Stephanie Gilmore, and of course Tyler Wright, Mick Fanning and Gabriel Medina.

The Rip Curl Story is a series of ripping yarns and is as much a smart business primer as it is a wild adventure story. It will make readers want to surf more, travel further, follow through on that business idea and pursue their own Search.

The Rip Curl Story – Book by Tim Baker will officially debut at the Rip Curl Pro April 17-27 Bells Beach and is available online  now for  $34.99 AUD here or in selected bookstores today.