ASB MAGAZINE:  This past week marks 20 years of Rip Curl Planet Day, a company initiative at Rip Curl that sees an average of 170 staff members ditch their desks and head out into their local environment, working with local councils to rejuvenate the coast.

For 20 years Rip Curl has been dedicating one full working day of every staff member around the world to Planet Day. Here in Australia, this equates to over 3,400 working days committed to the program, a minimum of 17,000 man hours dedicated to working to maintain our local oceans and beaches.

This year staff members from Rip Curl and Ozmosis both spent the day working with local councils around the Surf Coast planting indigenous shrubbery, weeding and mulching.

“Over the past 20 years, as a group of committed surfers and local community members, we have collectively planted over 100,000 native flora along Victoria’s Surf Coast,” says Neil Ridgway, Rip Curl Chief Marketing Officer.

“It’s a really big investment by both the company and the people, and the best part about it is that we all love it – we love being away from our desks and making a difference in the local community.”

With the help of local council and coastal action groups, including SANE, Torquay Coast Action, Surf Coast Shire, Gorcc and Jan Juc Coastal Action, Rip Curl Planet Day was again a huge success in its 20th year. Rip Curl looks forward to growing this initiative around the world for many years to come.

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