ASB MAGAZINE: Billabong today released the Iggy Pop x Billabong LAB collection, an exclusive apparel and accessory collaboration with one of the world’s most legendary and iconic musicians.
Once a streetwalking cheetah with a heart full of Napalm, these days Iggy’s more notorious for lounging all day at the beach or pool in boardshorts. “I usually wake up and stay nude for three or four hours,” Iggy says. “And when I feel like getting formal, I’ll put on boardshorts. Life is better in boardshorts.”
The collaboration with Billabong, whose Spring ’18 collection is inspired by the punk soundtrack of the late ’80s and ’90s is fitting as Iggy’s presence is laced throughout every surf and skate session of that era. Scott Hargraves, VP of Global Marketing at Billabong, elaborates on the relationship, “We are honored to be working so closely with Iggy on this curated men’s and women’s collection. He’s a true cultural icon, and we hope to pay homage to this living legend through our collaboration.”
“And when I feel like getting formal, I’ll put on boardshorts. Life is better in boardshorts.” Iggy Pop
The Iggy Pop x Billabong LAB collection was largely inspired by Iggy’s gig posters that appeared in the music venue halls of the ’80s and ’90s. These prints are an authentic tribute and a graphic history of Iggy’s legendary lust for life and thread the entire collection of boardshorts, graphic tees and pullovers. The wetsuit top titled, “Wild Thing Glide Skin,” cross-pollinates Billabong’s surf DNA with Iggy’s proto-punk attitude. This memorable tiger print leather jacket from the seminal album, Raw Power, has been redesigned and is now waterproof and ocean ready.
The Iggy Pop x Billabong LAB collection is a personal, fun and truly original collaboration that authentically reflects Iggy’s attitude towards life and art. It comes through Billabong LAB, a division of the company that supports artists, musicians, designers, photographers and surf icons and The Thread Shop, Sony Music’s innovative merchandising company working hand-in-hand with artists and brands to partner and create beautiful, fashionable and elevated new merchandise and products designed to enhance every lifestyle. The collection is available globally at select specialty retailers and online at www.billabong.com.
For more on Billabong, Billabong LAB, The Thread Shop or the Iggy Pop x Billabong LAB collection, visit us.billabong.com/shop/iggypop and http://www.thethreadshop.com or on Instagram at @Billabong.